On Sunday afternoons, I like to get caught up on all my gossip magazines (yup, I read gossip mags AND date online…fulfilling that millennial stereotype). I was surprised when I found a direct connection to a topic we discuss and implement quite frequently at DMXENGAGE. In the editor letter, People’s editorial director, Jess Cagle explained that since they were unable to decide on a cover for the September 7 issue, they would use two: one for subscribers and one for newsstands. Loyal subscribers received a cover featuring the three American friends who saved a train in France from a gunman while the newsstand edition featured another Duggar disaster. This is what we call in the email marketing world dynamic content.