You can keep your “millennial pink”

hold on. My fingers are cramping from the aggressive air quotes surrounding “millennial pink”.


For those of you who also missed the memo on millennial pink, it’s THIS pepto bismol bullshit. If you haven’t heard of it, you have certainly seen it.

If you are a fan of “millennial pink” and offend easily –  stop reading here. Also.

APPARENTLY, this is a “thing.” Did I miss the vote on this??? Who decided that our ENTIRE GENERATION would be represented with this strange shade of pink? Because I certainly do not connect with “millennial pink” or any pink for that matter. Why are we complying with this weird social rule? Or have we subconsciously been brainwashed by the overwhelming saturation of this color on social media and in every type of store imaginable.

It’s like the hipsters and frat bros finally compromised and agreed to overwhelm society with pale pink everything. While I can respect consensus across party lines, could we pick something else to agree on?

When Pantone announced that Rose Quartz was the 2016 Color of the Year, I fully expected to see this color to start popping up everywhere. But here we are, deep into the supposed year of “greenery” and this pink we have come to call “millennial” refuses to go away.  So, what gives?

As I write this, in head-to-toe black, I seek to understand this color that Instagram models seem to be obsessed with. In the 1900’s, pink was traditionally for boys and blue was for girls. In this day and age, where gender lines continue to blur and blend, pink as found it’s way to a unisex color of power. It also feels a little ironic to rock a color that for so long has been reserved for Barbie and Co. and 5-year-old’s princess parties.

Perhaps this is “our” way of looking at the world through rose colored glasses as it seems to crumble around us with every news update. For those who believe in the power of color therapy, pink is purported to heal grief and sadness, restore youthfulness and to bring you in contact with your feelings. (And those with an aversion to pink may struggle with expressing soft, tender, female side……………fine.) And I guess, for that, I will cut you millennial pink lovers the tiniest bit of slack. To be completely honest, I tried on a pair of rose colored glasses and I did not hate it. So, maybe I will eat my words and learn to love millenial pink, but I HIGHLY doubt it.

Couldn’t we have picked a nice midnight blue or a strong olive green to represent our generation that already gets a (unwarranted) bad rap? It’s no secret that as someone who is unintentionally, yet exclusively wears black and gray (with crazy pops of maroon or army green), that I have an adverse reaction to this color that will not leave me alone. But I think most of it stems from the fact that we, millennials, had to claim it as our own. Same goes for THIS, which I refuse to comment on.

I am absolutely certain that I am missing the memo on “what’s hot,” but that’s never been my thing. So you can keep your millennial pink. I’ll stick with my timeless black.

1 Comment

  1. I’m not a fan of pink in any way, but somehow, I think this color represents the way that your generation has given the middle finger to expectations and been proud about it. I think back to when a man wearing pink was looked at as being gay, and girls wearing pink were conformists. So what it represents, I can get behind. I don’t think that I will ever think of millennials as classics, but rather trailblazers, so I wouldn’t expect the team color to be anything muted or classic.

    That said, I have to quote Rachel when I say that it’s unfair that your generation has been shrouded in something that looks like something you drink when you’re nauseous.

Leave a Reply

Your email address will not be published. Required fields are marked *